Challenges And Innovations For The Future Of Fashion
Fashion is everywhere, and its trends are as volatile as come and go. Today, the success of a fashion trend lies at the mercy of social acceptance. And just like any industry, the fashion industry faced blatant blows to change the way it operates significantly. The emergence of e-commerce and social media complicates the industry from a legal viewpoint. The fashion world is under pressure to refocus the approaches to integrating innovations that address the many challenges prevalent in today's fashion industry.
Fashion Trends and Today's Generation
The changing society leads people to the unconventional style of clothing. In the past, people style themselves base on what fashion dictates them. Today's generation has more liberation to choose what they need and comfortable to wear. The fashion trend for generation Z has no other basis but its own. Such an attitude, augmented with the current social media technology, popularizes self-expression through personalized style. The post-modern social structure has a fashion trend that has no comparison or unique, and yet has social conformation.
The social networks give the public the perfect peek of what is going on inside the fashion industry. Since 2018, the industry went to several disruptions in which many have legal conflicts to mar the prestigious image of the industry. Forced and trafficked labor in its supply chain is no longer invisible to become the top subject of the New York Times "Invisible Hands." Racial and cultural discrimination is also rampant in the industry, which becomes severe friction as it aims for globalization. The sector is also too slow to adopt technology and sustainability. Practices such as the unregulated use of toxic chemicals in the textile manufacturing and improper disposal of plastics from polyester fabrics are raising the eyebrows of the many. The cotton production is under investigation for its link to pesticides, causing a lot of problems ranging from drought to cancer.
The above issues are only brought to light recently and yet too ripe to address. Of course, people are aware of the continued problems in the industry that remain unsolved for decades, like sexual harassment and unpaid workers from models to makeup artists, photographers, and more.
As conventional fashion is declining, leaders of the industry reach technology. The innovations in implementing new systems are significant to fix the issues and bridge the gap among fashion manufacturers, wholesalers, and retailers. Advances in artificial intelligence and blockchain technologies have the potentials to end transparency problems like unethical practices and inventory-related issues. Application of the Internet of Things (IoT) results in the ultimate customer experience. Digital realities can seamlessly revolutionize the industry that will fit the standards of the future.
The Future of Fashion
Great fashion can both modify the physical form of the clothes and deal with the psychological consequence of wearing it. Change and shift are in the blood of fashion, but its current landscape is under threat to question about its future. But experts already have in mind what it takes to secure the future of the industry. Today's designers should have the boldness and conviction to lead instead of following. And creativity should deliver not only beauty but also the more profound message of the style for those who will wear it. That path will draw the future of fashion.
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